Positive Points: What’s in a name?
When I left the NHS to set up on my own, one of the biggest challenges for me was to decide on a name for my new venture. The name had to be relevant, appropriate and make sense for the company and the principles behind it. After much deliberation, the name Positive Positioning was chosen. I feel the name works well as it covers the many facets of the company and the services and support we offer. As a name, it can have many meanings, just as the company can offer many different services. POSITIVE: One of the main elements of Positive Positioning’s company ethos is to be positive. This doesn’t necessarily mean that we all walk around with big smiles on our faces, rather that we have a positive…



